(Mr. Mohammad Saleem Beg, 61, was born and raised in Srinagar. He was educated at the S.P. College and the Gandhi Memorial College, receiving his Bachelor's degree from the latter. He was awarded a EEC fellowship in 1998 which allowed him to attend study courses at Universities of Luven, Belgium, and Trinity College, Dublin. Mr. Beg entered the State government service in 1975 and retired in 2006 as the Director General of Tourism. In the 31 years of public service (which included two deputation assignments in New Delhi), Mr. Beg promoted local arts and crafts, and raised public awareness of Kashmir's rich heritage and architecture. He was a leading figure in getting Srinagar listed as one of the 100 most threatened heritage cities by the World Monument Fund in 2008. Mr. Beg has traveled extensively and has attended numerous conferences, including the 1997 UN Special Session on Environment in New York, and the 1997 Kyoto Convention on Climate Change in Japan. His articles and essays have been published in various publications. Since retirement, he has remained active as the Convener of the J&K Chapter of the Indian National Trust for Art and Cultural Heritage - INTACH.)
The ground floor of the building also houses the photographs depicting culture, heritage and life of the old city.