Valley Boutiques Fleecing Customers
By Khurram Rasool (Kashmir Monitor)
Srinagar: Despite charging much higher rates than the usual tailors, the boutiques of the summer capital of the state have failed to live up to the expectations of the local women, who wish to get their clothes stitched according to the latest fashion.
Sheeba, who claims to have got her clothes stitched at almost every boutique in Lal Chowk area, says she and her young friends are not satisfied with their services. Calling the boutiques mere money minting machines, Sheeba says, “I am fed up with their hollow promises of providing perfect stitching and designing of dress material. Designing is secondary thing, these local boutiques cannot even make a properly stitched salwar kameez”.
“And their rates always keep on increasing with every single month”, she added.
While the erstwhile tailor shops are said to do all the stitching and designing works within the range of Rs 120-150, the same services costs anything around Rs 250-350 in these modern boutiques, with no extraordinary designing or stitching.
Like Sheeba, a lot of female customers are disappointed with the services provided by almost all such locally run boutiques. Aqsa, who got her dress stitched at a so-called ‘designer’ boutique at Poloview, was seen fuming with anger over the bad designing of her expensive engagement dress. She says, “It’s disgusting. Look what they have done to my clothes. They have spoilt my special salwar suit which my late grand mom had bought for the special day of my life.”
“They talk big but fail to deliver. Why can’t they make the stitching the clothes worthy of the money we pay them for their services”, questions Aqsa.
With myriad of such lady shops spread across the city alone, these boutiques are said to be silently bluffing the vulnerable female customers. Moreover, claiming of having professional degrees in fashion designing from distinguished fashion institutes of India, these boutiques according to sources actually hire non-local ‘chai-walas’ from outside the state and import them to the valley as ‘masterjis’.