Big Corporate Houses Coming to Kashmir
Srinagar: The efforts of JK Tourism to target high end segment and high spending tourists to visit Kashmir have started to bear dividends as some of the corporate houses have already chosen Srinagar as their next preferred conference venue and some of the big names like MRF tyres are experiencing the world class conferencing facility at SKICC along with cherishing the ideal and most pleasant weather of Kashmir. MRF tyres are having a three days national level conference in which all their regional marketing and sales heads are participating from all over India. The conference started yesterday and will end on Saturday. The participants are enthralled to see the kind of ambience and weather of Kashmir and are planning their post conference trips to the world famous tourist places like Gulmarg and Pahalgam besides they want to explore the golfing infrastructure as well, said a tourism official.
Meanwhile, the world famous travel name Cox And Kings head of MICE and Bharat Dekho, Yousuf Poonewaala is in Srinagar to explore different possibilities and strategies to promote Kashmir as a venue for high end tourist activities like conferencing and golfing and other high end leisure activities. Poonewala interacted with Minister of State for Tourism, Nasir Aslam Wani along with the Director Tourism Farooq A Shah this morning and offered the services and offices of Cox And Kings world over to promote Jammu and Kashmir as a high end tourist destination.
After the meeting, Director Tourism Farooq A Shah said that the tourism department was in consistent touch with the Cox And Kings and other such established names in the high end tourist segments. “It is our endeavour to promote and position JK as the hub of high end tourist activities like conferencing and golfing,” he said. “We have recently met professional golf tours India and soon we will be having an important decision making team of them to explore all kinds of possibilities to organize national and international conferencing and golfing events.” The Director Tourism welcomed the offer of Cox And Kings and said that the department was ready to facilitate such names at individual and collective level so that JK becomes round the year and full time tourist destination and the potential can be utilized to the optimal level. (Kashmir Times)